In September of 2012, The Campaign was created by founder and CEO Klein Harper — also known by his music artist name, Nise the King — alongside President Louis "Cocaine" Crane and Vice President Erik "E" Martin.

The three met in college, each coming from a different corner of the country: one from Houston, TX, one from Killeen, TX, and one from Cleveland, Ohio. Though they came from different walks of life, they shared a powerful common belief:

Anything that a person can THINK of, WORK for, they shall RECEIVE.

This belief is the very meaning behind The Campaign's logo — a logo that was first pressed on just three shirts, worn by three men. One of them was creating good music, and together they created a demand on campus that has never stopped growing.

The Campaign is for those who share the same mindset. Those who know that what they wear is more than fashion.

More than clothes. A Uniform.