In September of 2012 "The campaign" was created. By the current founder and CEO Klein Harper aka (music artist) Nise the King. President: Louis "Cocaine" Crane and (VP) Vice President Erik "E" Martin. The three met in college. One from Houston, TX one from Killeen, TX and the other from Cleveland Ohio. All three came from different walks of life but had much in common. One was that anything that a person can THINK of WORK for they shall RECIEVE which is the meaning behind the Logo. A logo that was pressed on three shirts, worn by three men one of which creating good music, created a demand on campus. A demand that continues to grow for those who have the same mindset. "More than clothes. A Uniform".